New “Accidental Dealer” campaign

Operation UNITE “Accidental Dealer”

A community campaign to raise awareness for the need to properly secure over-the-counter and prescription medications will be conducted across southern and eastern Kentucky during the first quarter of 2011. Kick-off programs are scheduled in every county to explain the various components of this campaign, provide all materials needed to carry out the campaign, and assist your coalition to begin the organizational process.

The majority of youth who experiment with prescription drugs for the first time obtain these drugs from family members or a friend’s family member without consent – making that person an “Accidental Dealer.” This is particularly worrisome, especially since the average age of first-time drug use in southern and eastern Kentucky is age 11. This initiative targets parents, grandparents and caregivers.

UNITE in dire need of volunteers to help spread the word about the dangers of being an Accidental Dealer and to help with very specific tasks leading up to a community-wide awareness event.

Brought to you by Operation UNITE